Instagram for Business

30 Oct 2018

It’s amazing how much Instagram has evolved in just a few years.

Once a place for selfies and photos of your food, Instagram in 2018 is as much a marketing platform for businesses as it is a social network for over 800 million people.

In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses use Instagram to connect with customers, brand strategy has expanded to include new goals and key performance indicators (KPIs). While businesses used to focus mainly on increasing brand awareness, Instagram is slowly but surely transforming into a full-on sales channel, with more businesses than ever before focusing on Instagram advertising, influencer marketing, and product promotion. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform (and your audience!) inside and out, including what kinds of content resonate most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs

Why Instagram?

People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.

  • 25 million+ business profiles worldwide.
  • 2 million+ advertisers worldwide use Instagram to share their stories and drive business results.
  • 60% of people say they discover new products on Instagram.
  • 200 million+ Instagrammers visit at least one business profile daily.
  • 80% increase in time spent watching video on Instagram.
  • 1/3 of the most viewed stories are from businesses.

What all you can do?

  1. Create your free business profile
  2. Optimize your instagram posts
  3. Use carousal to drive traffic
  4. Create instagram stories
  5. Drive engagement with Instagram LIVE

To read more check Hubspot's article on Instagram for Business


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