Perspectives

Doha Development Round

05 Mar 2016

The Doha Development Round or Doha Development Agenda (DDA) is the current trade-negotiation round of the World Trade Organization (WTO) which commenced in November 2001 under then director-general Mike Moore. Its objective is to lower trade...

Doha Development Round

05 Mar 2016

The Doha Development Round or Doha Development Agenda (DDA) is the current trade-negotiation round of the World Trade Organization (WTO) which commenced in November 2001 under then director-general Mike Moore. Its objective is to lower trade...

IMPACT OF ICTS ON INCOME GROWTH AT THE BASE OF THE PYRAMID

28 Feb 2016

The limited impact of ICTs on income growth in lower- income populations can be partially attributed to their significantly lower ICT adoption. Several measures of ICT penetration are highly correlated with country GDP per capita. These include...

ICT - Metrics, Processes and Rule Book!

09 Feb 2016

 Middle Eastern enterprises are prioritizing investment in various ICT domains in 2016 to achieve sustainable economic growth and competitiveness. Here's a quick snapshot of what metrics i feel should be tracked How ICT budgets...

Social media for B2B businesses

17 Jan 2016

   Social media can play a humongous role in establishing market contacts and become a convenient mode to market your products and services, if you are a B2B business.  Social media can integrate your business-to-business...

How do you define cost effectiveness?

05 Jan 2016

In any business vocabulary, the term cost effectiveness plays a quintessential role. It applies to the relationship between monetary inputs and the desired outcome, for example the relationship between the expenditure of the advertising campaign...

Why startups, entrepreneurs are necessary for big companies?

24 Dec 2015

In this fierce competitive business landscape, big corporations are becoming more and more open to innovation, as they realize that they can no more depend on their own R&Ds and should look for expertise and ideas outside their corporation,...

SMEs in Qatar needs to get on social media bandwagon!

09 Dec 2015

Since the emergence of Social Media, ‘marketing’ as a term as evolved extensively. The available social media is mostly free in nature and fulfills the basic essentials of marketing and communication for businesses.  Here are...

Regional Digital leader in Middle East – Qatar!

05 Dec 2015

Qatar is Ranked #1 in Arabic Countries for Facebook & Twitter Penetration, here's why! Every 60 mins a new video is uploaded on Youtube in Qatar 58 million users on Facebook in Arabia, 44% of these log in daily and 36,000+...

Are marketers overconfident when it comes to customer feedback?

01 Dec 2015

As marketers and especially social marketers, customer feedback is of utmost important but do we actually follow something from this feedback or we completely ignore it most of the times. Despite the fact that customer feedback is a very...