Perspectives

IMPACT OF ICTS ON INCOME GROWTH AT THE BASE OF THE PYRAMID

2016

The limited impact of ICTs on income growth in lower- income populations can be partially attributed to their significantly lower ICT adoption. Several measures of ICT penetration are highly correlated with country GDP per capita. These include Internet penetration (correlation coefficient of 0.75 with GDP per capita), fixed broadband subscription penetration (correlation coefficient of 0.74), and active mobile broadband subscription penetration (correlation coefficient of 0.69). This relationship, where lower income implies lower...

more
ICT - Metrics, Processes and Rule Book!

2016

 Middle Eastern enterprises are prioritizing investment in various ICT domains in 2016 to achieve sustainable economic growth and competitiveness. Here's a quick snapshot of what metrics i feel should be tracked How ICT budgets would change in 2016 in terms of their overall size Allocation difference across the core elements of IT spend, including hardware, software, services, communications, and consulting Distribution of ICT money in segments such as the networks, applications, service desk, and data...

more
Social media for B2B businesses

2016

   Social media can play a humongous role in establishing market contacts and become a convenient mode to market your products and services, if you are a B2B business.  Social media can integrate your business-to-business marketing, while extending your contacts and also highlighting your marketing expertise especially in the areas of trade and retail. Thus social media is a convenient and essential marketing mode for B2B businesses as it is in B2C, as it only allows you to keep you grounded and provide you with a...

more
How do you define cost effectiveness?

2016

In any business vocabulary, the term cost effectiveness plays a quintessential role. It applies to the relationship between monetary inputs and the desired outcome, for example the relationship between the expenditure of the advertising campaign and the increase in sales. Cost effectiveness is imbibed by not only how much money is being spent, but rather on the variety of concerning dimensions to carry out a business seamlessly and in the best possible manner. Here are some of the attributes of cost-effectiveness: •...

more
Why startups, entrepreneurs are necessary for big companies?

2015

In this fierce competitive business landscape, big corporations are becoming more and more open to innovation, as they realize that they can no more depend on their own R&Ds and should look for expertise and ideas outside their corporation, thereby giving an excellent opportunity for startups to provide the needed innovation and ideas to big companies. Some of attributes of working some start-ups include: • Innovation Does it take grass-root innovation to survive in a cut-throat competitive environment if you are a...

more
SMEs in Qatar needs to get on social media bandwagon!

2015

Since the emergence of Social Media, ‘marketing’ as a term as evolved extensively. The available social media is mostly free in nature and fulfills the basic essentials of marketing and communication for businesses.  Here are the social media marketing advantages for SMEs that helps them to stay focused towards Success: • Social Media Marketing helps create awareness amongst target customers.  • It helps retain attention through constant updates about one’s products and services. •...

more
Regional Digital leader in Middle East – Qatar!

2015

Qatar is Ranked #1 in Arabic Countries for Facebook & Twitter Penetration, here's why! Every 60 mins a new video is uploaded on Youtube in Qatar 58 million users on Facebook in Arabia, 44% of these log in daily and 36,000+ new users every day 6.5 million Arabic users on Twitter, increasing 3 times year on year 88% of users on social media use social networks daily 1794 tweets are posted every second 155 million tweets are posted every day    

more
Are marketers overconfident when it comes to customer feedback?

2015

As marketers and especially social marketers, customer feedback is of utmost important but do we actually follow something from this feedback or we completely ignore it most of the times. Despite the fact that customer feedback is a very important step in building up your product and marketing strategy most of the times we ignore customer feedback. A recent survey done by PRWeek and MS&L found that marketers dont make any changes to products based on customer feedback :) The survey found that 70% of...

more
Entrepreneurship in Qatar

2015

Here's a perspective on entrepreneurship development in Qatar. Click to read the complete presentation Presentation Transcript  Slide 1 Qatar – The Entrepreneurial Spirit   Slide 2 Vision 2030 Dependent on export of natural resources 2008 Knowledge based economy Innovation Education Entrepreneurship 2030   Slide 3 Arab entrepreneurial wave 2009 2010 2011 26% 11% 9% Arab respondents Qatar respondents 24% 33%...

more
Digital Marketing and Middle East

2015

A white paper by Deloitte said that there will be growth in Middle East digital advertising with online branding investments increase 50% and traditional advertising sector grows just 5%. According to Santino Saguto, Managing Director at Value Partners, One of the reasons why digital marketing scope is increased in Middle East is “Middle East lacks in audience measurement systems, while in other markets advertisers are allow to assess the reach and impact of their advertisements through traditional mediums, So digital...

more

Share This:

Recent Tweets