Middle East Mobility Report – By Ericsson

Was going through the middle east and asia mobility report published by Ericsson and read some interesting facts.

Growth in the Middle East and North East Africa region has slowed in comparison to previous years. This is due to a number of factors, including the sharp decline in oil prices and political tensions in several countries, as well as the continuous devaluations of several local currencies against the US dollar. However, the region is still expected to have a higher GDP growth rate than the world average; a trend that will be driven by its young (median age 23) and growing population (2 percent average yearly growth).

ICT Maturity wise, Ericsson placed Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates as matured countries where as Jordan, Lebanon, Turkey, Egypt, Iran, Iraq as Optimizers and Afghanistan, Djibouti, Eritrea, Ethiopia, Pakistan, Palestine, Somalia, South Sudan, Sudan, Syria, Yemen as Emerging.

Areas of Growth

  • Growth is mainly expected from data consumption, contents and economy digitization
  • Operators are focused on delivering a superior user experience, and expanding their role in the digital space by investing in ventures and partnering with digital providers and OTT players

 

Shift in Video Consumption

The way people watch TV and video is changing in the Middle East and North East Africa region. For example, in Saudi Arabia, Turkey and UAE5, one-third of internet users who use smartphones state that most of their TV and video consumption is now on-demand, catch-up or online.

In Saudi Arabia, Turkey and UAE5, watching video clips on social media and free online sources are among the top activities. Over 70 percent of internet users with smartphones in these countries watch video clips on social networking websites at least once a week, in comparison to 65 percent globally. Additionally, 64 percent watch free videos online at least once a week.

Social Networking taking precedence

In Saudi Arabia, Turkey and UAE, social networking is among the top three online activities for those who access the internet on a weekly basis using a smartphone. Forty four percent of users believe that they cannot live without social networking, compared to the global average of 24 percent

Apps being used massively

In the advanced and optimizer countries, video streaming, social media, messaging and browsing are the smartphone apps generating the most data traffic per user. In UAE, Saudi Arabia and Turkey, YouTube is the top application, while in Egypt and Lebanon, social media applications hold the number one spot.

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