SMEs in Qatar needs to get on social media bandwagon!

09 Dec 2015

Since the emergence of Social Media, ‘marketing’ as a term as evolved extensively. The available social media is mostly free in nature and fulfills the basic essentials of marketing and communication for businesses.

 Here are the social media marketing advantages for SMEs that helps them to stay focused towards Success:

• Social Media Marketing helps create awareness amongst target customers. 

• It helps retain attention through constant updates about one’s products and services.

• Helps the enhancement of ones presence and influence on one’s market through the convenient medium of the Internet.

Small and Medium enterprises should be more and more focused towards the social media marketing module as it provides them with the most convenient and result-driven marketing and communication solution. SMEs are more successful in acquiring newer businesses through the social media module than larger companies as shown in surveys. Smaller companies around the world are more and more successful in converting their networking practices into customer acquisition. Facebook, Twitter, Linkedin and You Tube are the extensively used social media sites that serve as an amazing platform to share, promote and reach out ideas, opportunities and information.

The essential challenges for any SME business model, which can be made easier with Social Media Marketing:

1. The most prolific challenge faced by SMEs is maintaining consistency in their daily operations; this maintenance of consistency in exploring the Social Media Marketing possibilities eventually helps them to succeed.

2. Enhancing relationship with clients: Social Media Marketing offers this exclusive opportunity to SME owners to effortlessly engage with customers through digital interaction.

According to the survey conducted by Daryl Willcox Publishing 68% of SMEs use Social Media Marketing for Networking, 63% for attracting new customers and 61 % for raising brand awareness. The success of this mode of marketing can be proved by the fact that the number of SMEs using this mode of marketing has grown many times since 2009.

It has been efficiently proved that if SME owners and marketers approach Social Media Marketing as a SMART marketing asset, it can surely drive them on the highway of success. Social Media Media Marketing is that effective, and easily acquired tool for SME owners that ensure that they develop a solid customer base, as well as enrich themselves through convenient communication and interaction channels with consumers, be able to get insights into business channels instantly. Therefore, SMEs should be consistently focus on Social Media Marketing to effectively win an edge over their competitors.

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